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CommentThursday, May 17, 2007

When Viral Doesn't Work

12 Comments

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viral

I have tried many times but it fails me to get more member.
health and wealth

Tough sell

I just read all of the comments and they all hold true. People don't typically pass this type of thing around, also being cautious with all of the scams out there is also a sad reality on the web.

Other than YouTube there are 100's of other decent video sharing websites as well to post to, 99% of them won't bring you any volume though...

IF you could produce additional videos I would continue to produce additional videos and grow your video inventory and allow the series of videos help promote each other, rather than having a single video responsible for driving all of the action. If you've raised $1500 so far, that's pretty decent actually - Getting results from video is VERY tough with the millions of videos floating around there on the net each day.

I experimented with short/long format videos, webisodes etc.. http://www.youtube.com/profile?user=lonelybloggers -- Just keep testing creative and keywords for best results. It's all brand new and you have to keep tweaking the formula to learn what brings the best returns.

The viral timeline

The fact that this article was written suggests that the viral nature of the campaign is alive. Perhaps conversion goals have not been met, but the project is still skipping from tube to tube through the Internets. Some viral campaigns become overnight sensations, like a one-hit wonder in the summer of '88. Others build a slow momentum.

There is certainly some merit to the suggestion that viral works best when humor is involved. As a matter of fact, humor is the topic most likely to become viral, according to a Sharpe Partners Study last year.

Perhaps more important than being immediately viral is being sticky and ever present so that the campaign can bring awareness over time rather than a quantity of clicks in a specific period of time.

Best of luck with the Aids Click-a-thon.

All the best

Tom O'Leary

Editor, The Messaging Times

trust

We need an instantly trusting relationship between the money raiser and the clicker, we need it outside the usual channels (charities in this case) and we need some form of personal connection to the cause.

Just my 2 cents worth.

AIDS Clickathon Article

Ok I did it all... Well except the Digg.com thing. Maybe when I have time I will go back to that page and read up to see if I want to join. I didn't have any Idea what Digg was. Although I thought I might. You see, on another audio - video Pod Casting web site, they use the term "Dig it" to let someone know that you like them or their music or video. But Digg.com is a site I have not yet come across. I think, probably the best thing for this campaign has just happened. This Article... It sure got me clickin:) I have a Pastor friend in Uganda who need help too. He also is helping Children there in Uganda and right now he needs Bibles to give away. But I have no Idea how help him myself. I'm watching for good Ideas, but most everyone has their own thing they are raising money for and are of course mostly focused on that. As with "One". I'm sure the biggest factor with their success are the Celebrities involvement. I am a singer - song writer my self, but relatively unknown. I have two albums online now and all available for free downloads. I have hoped to receive donations with which to help start a ministry to help children and teens. Admittedly I have not finished out my web pages with donation buttons as I need to. But I have joined several music download sites, as well as youtube and of course myspace. Actually I have about as many "friends' on myspace as the AIDS Clickathon, but I have been a member for allot longer, at least a year, can't remember... Anyway, the one thing I have learned about "Social Sites" is, that in order to gain "friends" AKA traffic, is to Be Social. Everyone I have seen who have gained allot of exposure on these sites, spends allot of time on them just "being social". Other than some wild or weird or sexy video, just being social is what I see working. I for one just don't have it in me to spend hours a day just chatting or posting comments online. Yes, I'm doing it right now!;) But this one is different, this is important to me... I hope and pray to find a way to help sick and starving children. You see I suffer from illness myself that has completely taken my ability's to make a living my self. If it were not for my family, I don't know where I would be now. Incidentally, I have been a member and have a small web site on OurChurch.com since 2001 and have a small free site there my self. These guys have been there since 1996, so I bet they will figure something out soon, which will work to help this important cause Charity.
God Bless,
Don - Psalms 68 Ministries

Viral Fun

It is my belief, and I have no statistics to support this statement, that only fun things will benefit from a viral campaign. The entire "word of mouth" concept of people spreading the word about a product or service will only work if people enjoy discussing it. AIDS is not fun for anyone and to bring it up in mixed company is a downer that will gain nothing but stunned looks and will leave the person who brought it up standing alone in the middle of the room. Trying to use viral techniques for such serious subjects is a waste of time. The benefit of "word of mouth" is an asset often called Goodwill and it is valuable for a business. If the news is bad there is no "good" will and the sobering facts will migrate quickly to the back of the mind, not the front where viral advertising actually operates.

Viral Campaign

Sure, you didn't hit your target, but you raised $1,500. I would say keep on, keeping on. A lot of the "mistakes" you made can probably be overcome by time.

More time to fix things, more time to build trust, more time to build traffic, etc.

I certainly wouldn't give up after your first attempt.

fixed!

Sorry about that and thanks for letting me know. It was a typo in my notes -- I never have been very good at hitting those number keys!

Anyway, I thought it was a fascinating case study and a good cause, so good luck with it.

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