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CommentThursday, May 3, 2007

Cabela's Learns Valuable SEO Lesson

4 Comments

By MikeKay (WPN reader) - Thu, 10/16/2008 - 06:01

Are these guys for real?

Are these guys for real? They found out that and act like they have discovered America?

Instead of firing the whole marketing department and the "seo" firm, they explain this to us like is a big breakthrough ?? Come on...

By David V. (WPN reader) - Fri, 05/04/2007 - 11:45

Fishing for Stories?

Just kidding. Sort of....

In this day and age I can't imagine anyone in their right mind would think that putting a page between a customer and a purchase would be a good idea. Especially a page hosted on someone else's site.

I've also seen scenarios where SEO firms will require that the phone number on these landing pages direct to a line they control and then they bill the customer pay per call for the leads. This is even happening on some folk's primary site.

I don't know how desperate people are for SEO advice, but letting your SEO firm get between you and your customer is extremely stupid.

My 2 cents.

By WebProNews Staff - Fri, 05/04/2007 - 14:26

re: Fishing for Stories?

Nope, just hooked on a topic that looked like it needed a little more coverage.

By Brian Klais (WPN reader) - Mon, 05/07/2007 - 07:46

Many merchants are finding

Many merchants are finding that using a proxy site actually makes good sense because they struggle to make the SEO changes required due to IT platform constraints, lack of resources / knowledge etc.

This is a problem because many merchants have thousands of pages on their website, 90% of which produced no organic keyword traffic, and 85% of the organic traffic they do get is for their own brand name.

If they could get more of their pages yielding long-tail organic traffic, the incremental upside on the organic traffic and sales is too great to ignore.

The lesson for brand merchants: Make sure your proxy site enables prospects to buy from your pages without requiring additional clicks. You'll capture the long tail of organic traffic and sell more.

Brian Klais
VP Search
Netconcepts