iEntry 10th Anniversary RSS Newsletter Advertising
Join the WebProWorld Forum!
Text: Decrease Font Size Increase Font Size | Print Print Article | Share: Delicious Digg StumbleUpon Post to Twitter Post to Facebook
CommentTuesday, April 24, 2007

Googler Games Google; Cutts Goes Silent

43 Comments

thanks for your article.

thanks for your article. Very help me. I will more like visit to webpronews site. :) Fantastic

great artcle

Great article.

wow

i defintily agree with the comment about ask being a better search engine from a usability standpoint.

Matt Cutts

Matt-Cutts-Bashing and Other Blunders

Responses to what appeared to be an upfront disclosure and an honest solicitation of industry-input have quickly developed into a slew of Matt-Cutts-bashings. I've never met the man but, folks, he simply doesn't deserve that from us.

That said, I do find horrendous problems for Matt Cutts in finding ways to define, to identify and to monitor paid links. I'll just give you three examples here.

1. Define What is a Paid Link

At law, compensation doesn't just mean cash. It also means goods, services and even love. What is a paid link? If I write a 750 word article and allow it to be posted on a Web site in exchange for a link, do you not realize that I have just paid between $220 and $750 in time and talent for that single link even though no money traded hands?

If a philanthropist donates $20,000 to a nonprofit and that nonprofit posts a thank you for the sponsorship on its Web site and provides a courtesy link to the donor's Web site, is that not a paid link? If it isn't, than all link farm sites can become nonprofits and give away links for a "donation."

2. How Will Google Know For Certain How to Identify a Paid Link?

I just finished a backlink campaign for a client yesterday. I submitted 100 links. Not one was a paid link and not one was given a reciprocal link or a "no follow." If my record holds, 90% of these links will be accepted. But here's a problem. Five of these links were to directory sites (PR 6 or greater) that also post paid links and links that are paid for by reciprocal links. No one but the sites' Webmasters and I know for certain which category of link I applied for. I'm certain that the Webmasters of these sites would not want to volunteer how many of their posted links are given for free. Like all of us, they have mouths to feed.

3. How Will Google Monitor and Mediate?

If a competitor of my client's Website "reports" to Google that I have paid for links, will Google notify me so that I may initiate a slander or libel lawsuit? Will Google mediate so that I have an opportunity to refute the accusation? (How many new employees will Google have to hire to monitor and mediate the accusations and complaints?) Or, are we to be presumed guilty with no opportunity to prove innocence?

So Matt Cutts asked for a discussion, so let's discuss. I am seriously pleased that he gave us this opportunity to participate. And for all the panicking Web site owners, may I just point out that it is possible to garner a Google Page Rank 7, place #4 on a Google search out of 256,000,000 Results for a 2 word Keyphrase, with a Home page that does NOT contain the Keyphrase and a Web site which has only 20 inbound links. If your SEO expert doesn't know how this is possible, check www.WebSyndications.com next month.

My question is " Are Google

My question is " Are Google Adwords Not Paid Links?" Don't people pay to get a link on google through adwords?

google

Another Google inconsistency in my opinion..

Parked domain names

Facts

1. google takes these out of the search index so it is not possible to get organic search traffic.

2. business.com - argueably nothing more than a parked domain name. There is zero non-advertising content on this site which is absolutely no different than a normal parked domain name.

Who are they to decide that business.com should be treated better than a parked domain name?

Google & Cutts Fat Ass

Google is more crooked than Enron was. Google actually believes it "does good." These people are pigs.

Buying links

Only new at all of this but it seems stupid to me that Google is thinking of punishing people for buying links when they are the largest seller of links on the internet themselves, in the form of Adwords.

Link Buying

So.... Where can I buy some links that will get me better pagerank with google?

Google Search Engine - The Great Scam

The internet needs to re-think the search engine and remove the adsense sites entirely! The search engines who sell PPC and yet permit and really encourage Adsense Link Sites- and really do not care about the fraud issue as it keeps their bank accounts fat!

I think all webmasters and internet surfers should boycott all the top ten search engines and alexa for a period of three months and see what happens! Maybe PPC will go back to 5 cent PPC's - Maybe Google will file for Bankruptcy!

Google is always changing the search ranking criteria, but Why? Because they do not make a cent off free top ten placement!

May they all bankrupt soon!

Cutts Blog

Matt Cutts behaves like this all the time - opens up something new, invites comments, stays involved for a time and then stops... leaving the audience in that particular room with nothing to do for weeks except chat expectantly between themselves or post additional questions addressed to him, until the realisation sets in that he will simply not be coming back.

Absent Cutts

Yep, that's right, like:

http://www.mattcutts.com/blog/infrastructure-status-january-2007

Matt Cutts opens it up on January 10th, has another look on the 11th and 12th - and then leaves the group still posting comments and questions and looking for answers all the way through to April, without responding once.

Another Example

He does abandon controversial discussions all the time, for example the cloaking one (which I won't link to)

Seems he likes to start the discussion, but doesn't want to be around while it happens.

It's just poor form, and on any other blog would lead to viewers leaving in droves, but since he's the only consistent source for information from Google, he can do it.

Matt Cutts' Motivation

I think it is clear that Matt Cutts writes articles, bloggs and comments for the sole purpose of bringing attention to himself. I would assume this is so that he may be able to secure a side fortune (perhaps by selling links) or just planning for his retirement.

I have followed many of his bloggs and comments. He only tells what he wants us to know. If you listen to his blather and actually believe it whole heartedly then you are a fool and should do your own research instead of counting on what others tell you.

Insider Stealing

The Google police have locked me out of what they consider inappropriate use of my marketing dollars. I have yet to get a specific explanation as to what I am doing that is so inappropriate. I would gladly fix the issue if I knew what it was but without warning I find I am unable to cost effectively market any of my domains.

Now I see they are letting others participate in what I would consider blatant violation of their policy and they turn their head. This is clearly discriminatory. Google is gradually destroying their do no harm brand. They weld their power like a sword to cut swiftly without warning, without debate and without mercy. They answer to no one.

board members...

Hey author and all: Get real. Board members sit on overlapping companies in all lines of business. That is the very reason why they are given board chairs for heaven's sake! Heck, Eric Schmidt is on the Board of Apple. Are you getting bent out of shape over about that too? God knows there are imaginable conflicts there! If so, good luck fighting that fight. The ethics behind paid links is the interesting story here, not the fact the execs work with overlapping companies...

Information Revolution

Hey All,

I'm in the UK, on the outskirts of London.

I'm thinking that perhaps the 'poo-pooing' of the current ASK marketing campaign (which is growing with new '12 monkey' type stunts on an almost daily basis) in certain quarters was perhaps a little premature...

So should the motto 'do no evil' be changed to 'do as I say'?

Power corrupts and absolute power corrupts absolutely...

Laters

Ask

The funny thing is, in most cases Ask is the better search engine. Their clustering technology means paid links cause less distortion of the results, so they don't have to ask anyone to rat on anyone else. They just did their job - alone.

I hadn't seen the Ask campaign before. I live in Spain where if you mention Ask you normally get the response: ¿Qué?

If there were more diversity in the search market, Matt Cutts could ask us to dust his desk down for him and there wouldn't be such a fuss.

Ask Internet Revolution Whatever

Now to be honest when I first saw the Internet Revolution ad campaign I was pleased that they'd got rid of the butler, but didn't think too much else about it.

They'd have to really work at it to give me anything like the return traffic wise that the 'goog' does.

Yeah they've got the market saturation, so as far as I'm concerned, if I want search engine traffic via SERPs or PPC I have no choice but targeted my pages specifically for them.

A viable alternative is all I 'ask' for, so come on whoever else wants to step up to the mark, give me a viable alternative... Invest some money in the search market, claw back the gap.

This is the problem, until there's a viable alternative there'll always be one rule for them and another rule for us...

Laters

Google monopoly

As people with things to sell, that means marketing in Google. However, as people who conduct search, we should gravitate toward the engine that gives us the best results.

It was the geeks that first moved to Google, and sold it to everyone else. The geeks are still searching in Google, even though its results are reasonably easily gamed - and consequently full of rubbish. Perhaps if the geeks began to move their searches elsewhere, in search of greater relevancy, the masses might follow as they did before. It's not likely to happen, but it's not impossible.

google link buying

Google are just a greedy grasping company, they have gone the way of others who thought they were the only one to matter in their field, they change the rules then make you pay again. The only way to bring them to heel is to ban them from publishing your site and if you are paying google then spend that money with someone else and make sure you broadcast the fact.

Everyone assumes that Google

Everyone assumes that Google is providing a service no one else would have provided. I feel Google has held back the overall development of the internet in the last 2 years(failure of including dynamic urls for a long time). Bringing PPC mainstream has lead to exponetial expansion of the internet with garbage instead of adopting a ppa that could derive real value easier with less fraud. This article just scratches the surface of real problems facing Google. Everything in business is done to bring in the almighty dollar, Google is no different.

dynamic urls

"failure of including dynamic urls for a long time." Tom, Google was one of the first major search engines to crawl/index dynamic urls well. Google was including dynamic urls in our index back when AllTheWeb would require a link from a static url before it indexed a given dynamic url.

Nope

"Is there are connection between Cutts' standoffishness and Google's unwillingness to return comment from vice president of advertising sales Tim Armstrong, and co-founder of Associated Content?"

No, there's not. I've been trying to get lots of things in good shape at work for a vacation in May, but I do intend to add onto my "how to report paid links" post with some examples of the sorts of things that we're happy to hear about.

It's a shame

I really don't understand one thing : why Google pretends that they did not anticipated the link buying trend ?? Why are they coming now with such a stupid solution after the monster became so big ? It looks like they are playing games with the entire webmasters world.
Link buying is not recent, it is used by big names since the Google started, now it just became popular and available to small publishers thorough a few well known brokers.
It's a shame for Google to come up now and say : It's not good to buy links.

The Drama!

Wow! That is Scandalous! For now I'm going to stay clear of speculating or 'theorising'. I'ill just sit back and let time tell all.

Matt (http://affiliatescamguide.com)

linkmongers

Every company has a bad apple or two. The link buying frenzy needs to end, it is making it possible for really mediocre websites, to take up space, when truly informative ones on the same subjects set at the bottom. I f we want to advertise, then spend the money advertising. Maybe it is time to separate the two. The two blogs that I was monitoring the night the subject came up, were pretty evenly split on the subject, and the arguments against the policy were full of a lot of heat, and very little light. It was almost as though they were feeling guilty, after being caught with their hands in the cookie jar. Link buying reminds me of the kid in junior high who used money to leverasge friendship!

Paid links

Paid links or not paid links. We need the definitive from Google about what is acceptable and what is not. Whichever way Google decides, whatever the definition most reputable SEOs will go with it. we just need to know where the line's drawn.

BS?

I really found your article hard to follow and I really can't understand your issue? You need to really explain what the problem is and be clear about it. It really seems that you where just name dropping and trying to be cleaver with out any really point. This is like when my daughter was having a fight with a girl at school and they really didn't know what the fight was about. I had to sit both of them down and get them to talk and now they are friends.

Dirty Rats

Google is becoming the next evil corporate giant...

Anyone know what happened to the company Bill Gates owns?

What goes up .....must come down. Good riddance and to be honest the Google VP isn't the only greed monger working at Google..

Think Cutts doesn't have websites and his hand in the till???

Comment viewing options

Select your preferred way to display the comments and click "Save settings" to activate your changes.

Post new comment

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.
CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.
8 + 11 =
Solve this simple math problem and enter the result. E.g. for 1+3, enter 4.
SEARCH
Popular WPN Business Resources












Subscribe to WebProNews


Send me relevant info