WebProNews

Mike,

I think you made a couple of really good points.

Digital content production and distribution is becoming a crowded space.

What differentiates a few players in the market today are their production values, consistency and distribution channels.

Most digital networks that get it are taking advantage of the low costs and a lack of affiliate relations fees that MSO, Broadcast TV and Satellite must endure for distribution but don't get the other parts.

With a few exceptions I’ve not seen many that know how to monetize their content as of yet or setup the appropriate synergies with traditional media outlets to optimize distribution.

Some have brilliant programming that has high production values and is right on target for their desired demographic but there are no business synergies or anyone within the firm that knows how to get the advertising agencies, clients and digital networks on board to make any real money.

Others have awful content yet are selling space even if it is at low CPM’s.

This market does not belong to those who own pipe at this point.  Right now it’s about building brands, marketing, on-air or online promo and building a strong base with eyes and ears, agencies and clients.

What surprises me most are those who have BIG media company experience, have gone out on their own, have great content yet they don’t know how to make money!  Too bad they don’t know how to hire the right people to drive their companies.

Tony Filson

President

Filcro Media Staffing

http://www.ExecutiveSearch.TV – Television

http://www.filcro.com/digitalmediajobs - Digital Media