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CommentMonday, April 16, 2007

Microsoft Complains About DoubleClick Deal

1 Comment

By Holger Kamin, zanox (WPN reader) - Tue, 04/17/2007 - 17:01

The real issue

What Google should really be focusing on is cost per action marketing, not display ads... CPA is where the industry is heading, because advertisers want efficiency, control and ROI. The DoubleClick deal won't really help Google here since DC has very little share in this market.

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