WebProNews

Are Google, Yahoo and MSN robbing you?

Why PPC waste/fraud is still continuing and why Google, Yahoo and MSN won’t help you find it.

I have spent time looking at all the reports Google/Yahoo/MSN have been providing it’s customers for some time now.

The one report that none of them provide is “Length of Visit by Keyword”.

This is a report that would help anyone with managing PPC campaigns in a major way.

So, why is this report not supplied by any of the search engines out there?

It’s simple!

If you knew which keywords people were clicking on and then just jumping out you could adjust you spending on those keywords accordingly.

All the major search engines have the data and tools available to provide you with this report.

I also believe that with the data that most of the major search engines collect that they could even provide us with a much better report than the “Length of Visit by Keyword” report I’ve been talking about.

I would love to see the raw data that Google collects on the sponsored ad clicks.

I bet if any of us could analyze that data we would save tons of money on our campaigns.

As a side note…
Wouldn’t you love to know what products have the best conversion rates and lowest advertising costs? Google and the others have this information. What power these people have!

Another note…
Google and the others know what products don’t sell well over the internet. They could come up with a list of products that have never sold well over the internet and at least warn people before they waste your money. I think a large percentage of people who try to sell something over the internet are wasting their money and I’m including the people who really know what their doing.

They won’t help us with this critical data because they know once you see the waste you will adjust your advertising campaigns to reduce it. That would cost the major search engines billions of dollars once you do.

Google and the others are basically hoping people don’t figure this out. Their saying lets give the customers a bunch of reports and analytics and hope they never notice what we’re not giving them.

The report should at least contain:
IP Address, Date/Time, Search term, Campaign keyword(s), Length of Visit, Number Pages Viewed, Conversion.

All the major search engines are guilty of not providing its customers with this information.

I have been looking for a tracking site that provides this information but have not had much luck.

I’m sure I could find a service or piece of code out there that will provide the important data but why we are not getting these reports from the major search engines out there is a crime.

Harvey Lawton