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Like it or not, this is most likely coming. I think there will be two levels of service -- one full of ads, the other (more expensive_ ad-free. This makes sense, and I like the choice.

I see online video heading the same way. Look at APple's iTiunes shows -- you pay, and they are ad-free. But on most places, it will be free, ad-supported. I think this choice is good for the upcoming cable-bypass explosion. Users have more control this way.

- Kimberly