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They've done it again, this time with a wiki collaboration product.

Google just acquired JotSpot. And have announced the product will now be free.

The likelihood that I will try out JotSpot has just increased.

But to say that will affect the pricing power of other players in the wiki space... that would clearly be premature.

(Self-censoring, pre-emptively counterintuitive post of the day...)

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Andrew Goodman is Principal of Page Zero Media, a marketing consultancy which focuses on maximizing clients' paid search marketing campaigns.

In 1999 Andrew co-founded Traffick.com, an acclaimed "guide to portals" which foresaw the rise of trends such as paid search and semantic analysis.