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Social Media is what advertising has become: all websites should be replaced with interactive social media solutions: all media is becomeing social media as we move from a media-driven society to a consumer and content productions driven society aided by realtime tchnology.

The big agencies on madison avenue know this much to their dispair - the major studios and mainstream media are quickly loosing thier lock on the market, and the advertisers are beginning to realize this, accelerating the trend!