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Yahoo Reveals SEM of Re-Brand
Near the end of September, Yahoo began a new branding campaign in an... -

Search + Social = Better ROI
Are you utilizing search and social media together? According to Lee... -

Marketing in the Age of Google
Former Googler Vanessa Fox has written a book entitled Marketing in...
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2 Comments
Reader-friendly sites
I really agree that we should try to design and optimise our sites to make them more 'reader'-friendly. That way the people who find you are more likely to be pleased with what they find & convert!
Better search marketing via link building
This piece makes the crucial point about 'natural' linking patterns being so important. I believe strongly that Google is massively clever at spotting which sites have paid $100 for 1000 'guaranteed link's and other linking shortcuts schemes.
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