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Friday, April 7, 2006

The Top 5 Benefits of Email Marketing

4 Comments

I only think email marketing

I only think email marketing is effective when people actually open up their email...So many of us are inundated with junk mail that we never get around to checking all of our email...a lot of it gets tossed....

The Subject line is

The Subject line is important to avoid getting lost. An effective subject line will greatly increase open rate.

Avoid spamming through email marketing

Email marketing is usually considered as spam, to avoid that,

* don't send email too often.
* make subject catchy
* use professional looking template.
* never spam people, rather build your own opt-in list.

Email Marketing Benefits

Email marketing can also help generate new customers for you by providing your audience with the automated option to 'forward to my friend' within your newsletter. If you gain interest from a new customer through a referral then a lot of the hard work building a relationship has already been done for you.

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