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CommentTuesday, December 14, 2004

How Major Retailers Use SEO and SEM for the Holidays

4 Comments

I wonder what tactics they

I wonder what tactics they where using this year? Are they paying more, less or the same on sponsored search results. And are they using natural SEO more or less. Also It would be awesome if we could see a study on which was more effective at bring in sales/business.

Advance

The best way is to target specific good selling periods well in advance

Peak Periods

Too many people target their peak periods when it is too late, now is the time to push for positioning for Christmas related sites

Holidays

How interesting, increase your PPC during the holiday, food for thought

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