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By Guest (WPN reader) - Thu, 02/28/2008 - 17:26

Click Fraud

Google and Yahoo are two major players in the pay-per-click world, but, because they are so big that of course there will be advertising fraud. Their main business is advertising, so as powerful as they are in providing it, they can’t catch the PPC fraud because they are that big and have no control over all of their "digital territories". In recent years companies such as www.ClickFacts.com can track PPC fraud and have the solutions to optimize your ROI in digital ad campaign. If you want to read more insightful information about the progress in the fight against the PPC fraud you should also check www.aboutclickfraud.com.

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By Guest (WPN reader) - Thu, 02/28/2008 - 16:18

PPC Fraud

Google and Yahoo are two major players in the pay-per-click world, but, because they are so big that of course there will be advertising fraud. Their main business is advertising, so as powerful as they are in providing it, they can’t catch the PPC fraud because they are that big and have no control over all of their "digital territories". In recent years companies such as www.ClickFacts.com can track PPC fraud and have the solutions to optimize your ROI in digital ad campaign. If you want to read more insightful information about the progress in the fight against the PPC fraud you should also check www.aboutclickfraud.com.