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Generaly i agreed with your approach, but i like to make a little ammendment or you can say wish to add few lines!

When discussing about Website Rankings i generally put my fingers on Seo Expert, because Internet Marketing Specialist is a broad term, therefore we have to pin point a niche expert type who can be a right help to enhance Website Rankings, I usually rely on Search Engine Marketing Specialist who can do this job for business websites.

The reason why i have highlighted and suported the term Search Engine Marketing Specialist regards to Website Rankings because people are not much aware about the right type of support for their online presence (websites). Secondly the may be confused when searching for Internet Marketing Specialist because it they could find;

1)PPC Specialist
2)Email Marketing Specialist
3)Affiliate Marketing Specialist
4)SMM Specialist
5)SEM Specialist

But you see here we are talking about improved website rankings, definitely on search engines. So SEM specialist is a right term which should be used over here!

Cheers
Nawaz Shahzad
Seo Consultant