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I have several set up for a variety of important keywords such as Sandwich Generation, caregiver, care giving, aging parents, grand kids, grandparents, and many more. It's been one of the most useful tools in my blogging arsenal.
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I use Google Alert primarily to keep track of "certain keywords" related to my niche and it has worked quietly for me behind the scene.

Google Alert has definitely been fantastic for me. I subscribe to various alerts using Google Reader and find the timely and newsworthy information invaluable.

I'm an avid user of both services and they are 2 of my 'must have' services. The power behind Google Alert is somewhat under-estimated, but the more you use it the more you'll see what you've been missing all this time.

And as we know, today yahoo is pretty much dead, msn is hardly considered, and Wolfram Alpha.. well after all this talk isnt a "web search-engine"
Google was a great choice.

There is no better tool for saving time out there than Googlealert.

"Google is by far the most popular search engine and provides the most relevant and up-to-date results for our users. As far as I'm aware, it's also the only general search engine with an API which provides a documented and legitimate route for building automated value-added services."

This was quoted for truth.

And as we know, today yahoo is pretty much dead, msn is hardly considered, and Wolfram Alpha.. well after all this talk isnt a "web search-engine"
Google was a great choice.

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Been using google alert feature for years, the feature , update as and when turn to give many junk hits when in 24 hrs we have more reliable results, still Google news can be more use.

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No doubt, "Google" is really a great company which is doing everything with a purpose. All the tools that they have developed has immense work behind it. We have to thank the group for everything. Google alert is no more an exception. They could do it only because, they experianced the problem. They are being role model to many people and helping other to excel in life.

Thanks google.. Keep it up

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What was Gideon's background? I guess it goes to show you that anything is possible if you set your mind to it.

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I've used GA for a long time and I can tell you that it is a very handy tool.

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Thank you for a very interesting article. I've been using Google Alerts since I started writing my Sandwich Generation blog, SandwichINK. I have several set up for a variety of important keywords such as Sandwich Generation, caregiver, caregiving, aging parents, grandkids, grandparents, and many more. It's been one of the most useful tools in my "blogging arsenal." Too often, we take these tools for granted, assuming they just magically appeared. It's really nice to hear the "rest of the story" to find out who actually created them. Thank you for doing that, and thank you, Gideon Greenspan, for such a useful tool! :)

I haven't had the need for GoogleAlert as of yet, but I frequently use CopyScape to monitor my writers. Never can tell when they might get lazy.

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This shows that you can make your mark online if you figure a way to provide something useful and practical for web users. I didn't realize GoogleAlerts and Copyscape was developed by someone who wasn't employed by Google.

I'm using couple of google webmaster products as well. From adsense, adwords, alert, analytics and more. Now, with chrome. I read somewhere stating that they will allow plugins by this March. I guess it will be beating IE and FF soon too.