No Love For, Yahoo In Lawsuits

    November 18, 2005
    WebProNews Staff

We take a break from the several thousand spam messages received from a certain online dating service to mention how Match and Yahoo have landed in separate court cases over their personals services.

Some people will make a federal case out of anything. But for, Matthew Evans has went ahead and filed one in Los Angeles against the firm, as USA Today reported:, a unit of IAC/Interactive Corp., is accused in a federal lawsuit of goading members into renewing their subscriptions through bogus romantic e-mails sent out by company employees. In some instances, the suit contends, people on the Match payroll even went on sham dates with subscribers as a marketing ploy.

The company said it does not comment on pending litigation. But Match spokeswoman Kristin Kelly said the company “absolutely does not” employ people to go on dates with subscribers or to send members misleading e-mails professing romantic interest.

Yahoo, meanwhile, stands accused of stacking its profiles with fake entries, to give the impression that more date-seeking singles use the service than really do. A Florida resident named Robert Anthony has launched a lawsuit in San Jose accusing Yahoo of fraud, breach of contract, and unfair trade practices.

Both lawsuits seek class action status.

David Utter is a staff writer for WebProNews covering technology and business. Email him here.