No Blu-Ray For Xbox 360

    March 14, 2008

Microsoft says no Blu-ray for Xbox 360 | Special Coverage | Reuters

Reuters is reporting on comments by Aaron Greenberg, group product manager for the XBox 360, that Microsoft is not currently in talks with Sony or the Blu-Ray Association to integrate Blu-Ray into the XBox 360.

This is disappointing.

With Netflix and other major retailers offering Blu-Ray discs it’s unfortunate that in order to watch them you won’t be able to do it on an XBox 360 Media Center Extender anytime soon.

The beautiful thing about the XBox 360 is the consolidation that it represents into a single box. DVD player, extender unit for your TV and DVR, game machine, photos, music, etc. All in a single box connected to your television. A single box solution. No other set top box can do all of that. Certainly consumers want high def DVDs. The fact that Microsoft previously developed an add on for HD DVD speaks to that. The fact that there now seems to be no plans to integrate Blu-Ray, after that format has proved to be the survivor, seems short-sighted.