Ning – Rise Of The Social Niche-Work

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[ Social Media]

Ning.com is a site that enables users to create their own social networks on any topic they want useing a log of social media tools like photo sharing, video sharing, blogs etc.

There are an amazing array of features avalable and all customizable through a nice ajaxy interface. Basically if you want to create your own version of myspace or facebook for your own college you can, think of it like yahoo groups 2.0. Check out the Battlestar Galactica group on Ning

To get a good overview of Ning you should check out this scoble show video of the CEO walking you through how you create the site.

Potentially Ning could provide the platform for users to create much more meaningful social “niche-works” which could erode the power of some of the monolithic networks like myspace, facebook etc. With all the companies running to put their pages up on myspace, wouldn’t they be better off cultivating their own social network around their brands?

Remember Vortals?

Tip of the hat to my pals at Adaptive Path who were involved in helping think through and design the tools for people to build their own social networks, good job guys.



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Ning – Rise Of The Social Niche-Work
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About Karl Long
Karl Long believes the experience is the marketing and social media is how customers share experience and has been blogging about it for several years. Karl's primary blog Experiencecurve lives at the intersection of marketing, social media, social software and remarkable customer experience. Karl holds an MBA in Design Management from the University of Westminster and is currently the Web/Social Media Integration Manger for the video game group at Nokia. Karl also writes about t-shirts at tcritic.com WebProNews Writer
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