Nilofer Merchant Talks At Google

    March 22, 2013
    Chris Crum

Nilofer Merchant, author of the bestselling 11 Rules for Creating Value in the #SocialEra (published by Harvard Business Review Press), recently did an @Google Talk, and the company posted the video today.

Google explains, “In this talk, Merchant argues that ‘social’ is much more than ‘media.’ Smart companies are letting social become the backbone of their business models, increasing their speed and flexibility by pursuing openness and fluidity. Her thesis doesn’t just apply to companies but also people. Individuals connected together can now create in ways that once only organizations could. Today’s successful leaders don’t operate like the powerful ‘800-pound gorillas’ of yesteryear – but instead act more like a herd of 800 gazelles, moving together across a savannah, outrunning the competition.”



Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.