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Nike Basketball Launches a Blog

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One of my readers writes in that Nike has launched a basketball weblog!

It’s written by the team that designs the sneakers. Unfortunately, it is devoid of social features. There’s no comments or trackbacks. Add these and I think Nike is there. I really like how they use photos.

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

Nike Basketball Launches a Blog
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