Nielsen’s 10 High-Profit Redesign Priorities
Jakob Nielsen is an authority on usability; "the elegance and clarity with which the interaction with a computer program or a web site is designed" (Wikipedia). His tips are always worth reading and often worth implementing into your own website(s) whenever applicable.
In his most recent newsletter, Jakob Nielsen released a list of 10 redesign recommendations that are the most likely to increase return on investment. The subjects discussed are:
1) Email Newsletters,
2) Informative Product Pages,
3) High-Quality Photography,
4) Product Differentiation and Comparisons,
5) Support for Reordering,
6) Simplified Text,
7) Catering to Seniors,
8) Gift-Giving Support,
10) User Testing, and a bonus tip on implementing a loyalty program.
Be sure to read Jakob’s excellent article on design priorities for increasing website profits.