Nielsen’s 10 High-Profit Redesign Priorities

    March 12, 2007

Jakob Nielsen is an authority on usability; "the elegance and clarity with which the interaction with a computer program or a web site is designed" (Wikipedia). His tips are always worth reading and often worth implementing into your own website(s) whenever applicable.

In his most recent newsletter, Jakob Nielsen released a list of 10 redesign recommendations that are the most likely to increase return on investment. The subjects discussed are:

1) Email Newsletters,

2) Informative Product Pages,

3) High-Quality Photography,

4) Product Differentiation and Comparisons,

5) Support for Reordering,

6) Simplified Text,

7) Catering to Seniors,

8) Gift-Giving Support,

9) Search,

10) User Testing, and a bonus tip on implementing a loyalty program.

Be sure to read Jakob’s excellent article on design priorities for increasing website profits.