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Nielsen Puts Google Down In September Search Rankings

At the same time, Microsoft shoots up

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According to Nielsen Online, nothing earth-shattering happened in terms of search rankings between August and September; Google didn’t finally corner three-fourths of the market, and no major competitors switched positions.  There were some significant losses and gains, though, and they affected the top search companies.

First, the search leader.  Google lost its hold on the 60 percent mark as its share dropped 0.3 percent to 59.7 percent.  This decline is the opposite of what Google usually accomplishes, of course, and while not too significant, could at least signal a slowdown.  Yahoo, meanwhile, managed not to lose (or gain) even the tiniest bit of ground, staying at 18.1 percent.

Nielsen Search
 

This brings us to MSN/Windows Live Search, Nielsen’s third place search entity.  Between August and September, its market share grew by 1.1 percent, leaving Microsoft with 11.8 percent.  The gain’s impressive, and if it’s at all due to the partial Powerset integration, a greater improvement may be on the way.  We also have yet to see what effect the SearchPerks program will have.

Finally, AOL’s market share headed 1.1 percent in a downward direction.  It was the only competitor in the top five to experience negative year-over-year growth, too (of 24.6 percent).  If the rumors are true about AOL and Yahoo are negotiating a takeover, this will weaken its position.

As always, we’ll tune in again next month.

Nielsen Puts Google Down In September Search Rankings
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  • http://www.averyjparker.com Computer Tips and Tech Info

    It’s really remarkable to me that MSN doesn’t have a larger market share just from the default search setting on Windows.  It really speaks volumes of the preference for alternatives that so many people go out of their way to use another competing search engine.

  • http://www.lingeriejoy.com Sammy

    How did these guys come up with these numbers?