Nielsen: Holiday eShopping Up and Up
As expected, shopping online continues to rise year over year, up four percent in total. Nielsen//NetRatings reports that from the end of October this year through the first week of December, the metrics company’s Holiday eShopping Index grew by 43 percent.
Cyber Monday, when measuring work-traffic only, brings the most people online – 16.1 million, to be exact, an increase of seven percent from last year.
For combined home and work traffic, Cyber Monday, also as expected, has not been our best day, traffic-wise. During the aforementioned timeframe, the biggest eshopping day was Wednesday, November 29th. Thirty million people, an increase of 18 percent over last year, took to the cyber streets in search of deliverable goods.
From home, eshoppers were out in force on Cyber Sunday (why not call it that?), the Sunday after Thanksgiving, the day before Cyber Monday. Twenty million home-gamers poured onto the Net that day, an increase of 20 percent.
The fastest growing category in the market, says Nielsen, is Toys/Video Games, jumping 129 percent since the end of October. In second place is Consumer Electronics, rising 101 percent, then Jewelry, increasing 76 percent.