Nielsen Expansion To Track Online Video
The Nielsen Company said today that it will triple the size of its National People Meter television ratings panel by 2011 and provide more flexibility for measuring non-traditional television viewing including online video and mobile video.
Nielsen’s NPM panel, currently consists of about 12,000 U.S. households and 35,000 people, it will increase to 37,000 homes and 100,000 people as the company completes the introduction of Local People Meters (LPM) into 56 local U.S. markets.
The larger sample size will help Nielsen to accomplish its objectives of its Anytime Anywhere Media Measurement (A2/M2) initiative, which focuses on measuring online video and video on hand-held devices.
"This also has implications for Nielsen’s A2/M2 initiatives, all of which are built around the concept of ‘following the video,’ wherever it migrates," said Scott Springer, Product Leader of Audience Measurement for The Nielsen Company’s Media Segment.
"Our plans for out-of-home viewing, streaming video on the Internet, and ‘third screen’ devices such as cell phones and hand-held video players, are based on integrating these
measurements with traditional television measurement. This much larger national sample creates the necessary foundation for an integrated measurement approach."