Nielsen Enhances Online Measurement Panel

    July 14, 2009

Nielsen has announced the launch of an expanded panel and platform for measuring Internet audiences.

The new panel increases Nielsen’s measurement of websites from 3,00 to more than 30,000, providing better representation of Hispanic, teens, and cell phone only households, and improves coverage of multiple PCs in households.

"There is incredible demand for more accurate, reliable and high-quality Web audience measurement. Nielsen’s new panel is a huge leap forward in measurement to address that need," said John Burbank, CEO of Nielsen’s online division.

John Burbank
John Burbank

"Nielsen continues to strive to provide clients and the industry with the best, most insightful research possible."

Nielsen says the new Internet measurement panel is more than eight times larger than its previous sample. The enhanced platform includes the use of Nielsen’s TV/Internet convergence panel, providing more coverage of hard-to-measure Internet users. The company says it is the largest panel for online audience measurement in the U.S., making it more representative of the Internet population.

Nielsen’s methodology for this expanded panel is currently in use in eight international markets.

‘Nielsen’s methodology enhancements will deliver an improved level of reporting of all key online metrics and online entities, and-most importantly-serve as the basis for a more comprehensive 360-degree multimedia measurement toolset," said Judit Nagy, VP of Research, Fox Audience Network

"Nielsen’s unique market position, which allows the measurement of consumer behavior on platforms such as television, mobile and-now to a larger extent-online, gives them a great opportunity to track the ever-changing media landscape."