Nielsen Also Puts Bing Up In November

Microsoft's baby may have gained 1.0 percent since October

Get the WebProNews Newsletter:

[ Search]

Earlier today, we relayed comScore’s figures for the search market during November 2009.  Now, Nielsen’s statistics covering the same timespan have been made public, and although both companies agree that Bing did well, a lot of the other details differ.

Whereas comScore believes Google gained a bit of ground on a month-over-month basis, Nielsen indicated that the search giant lost some – 0.7 percent since October, to be exact, landing it with a share of 65.4 percent.

Also, although both firms are convinced that Yahoo slipped, Nielsen puts the loss at just 0.1 percent (to comScore’s 0.5 percent).  That would leave Yahoo with a market share of 15.3 percent.

Which brings us to Bing.  Nielsen’s data points to an impressive month-over-month gain of 1.0 percent on Bing’s part.  comScore thought Bing just increased its standing by 0.4 percent between October and November.

But regardless of what set of information you prefer to go with, Yahoo must now look a little bit less tasty to Microsoft.  The real question is whether yet another source (think Hitwise) will confirm this trend, and also if Yahoo and Bing will continue to trade places in the future.

Related Articles:

> Microsoft Launches Bing iPhone App

> Mozilla Exec Moves To Bing’s Corner

> Bing Gets A Bunch Of New Search Features

Nielsen Also Puts Bing Up In November
Top Rated White Papers and Resources
  • Guest

    MS had to of foreseen a drop in Yahoo’s business, since they essentially gave up on search to make the deal. Swallowing them (the MS way) has been the plan all along, and that plan is going well.

  • Gusting

    I read from this is: google is shivering!

    I wonder what’s going to happen after Bing Yahoo merge. If they grow together, that would be triple weighted than today. Google’s loss will be more than 0.7. That should sent google hell.

    Way to go!

    Wait, what if AOL goes to Bing too, which is quite likely. And what if FireFox goes Bing too? And Java update will go Bing too.

    Guys, dump google now. Bing is the future!

  • Join for Access to Our Exclusive Web Tools
  • Sidebar Top
  • Sidebar Middle
  • Sign Up For The Free Newsletter
  • Sidebar Bottom