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Niche Marketing Explained – An Interview With Rufina James

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Q: What exactly do you mean when you talk about a ‘niche’ online?

Rufina: You can think of niche marketing as the opposite of mass marketing. Mass marketing attempts to reach the masses. The target market is huge and unspecified — basically the general population. But niche marketing offers a specialized or focused product or service to a very specific target market.

Take a website on baseball caps – it sells nothing but baseball caps of all colors and sizes. This site is wildly successful because they have EVERYTHING in baseball caps.

Niche sites are not as obvious as general sites online. You’ve probably never heard of most of the niche sites online. Unless you’re in the field and looking for that kind of information, product, or service, you’d never bump into it.

Q: Why is it so important to choose a niche in an online business?

Rufina: It doesn’t make economic sense to try to compete with the giants online. Their pockets are a lot deeper than those of the small business person’s or entrepreneur’s. They can afford staff, expensive advertising, and can reach a wider audience.

On top of that, sometimes there are already several giant sites in one area, like Amazon and Barnes and Noble. It would be foolish for an entrepreneur to try to compete with that.

Q: How should someone go about finding their niche?

Rufina: Start with a few possible niches that interest you and you know something about. Then, find out if there’s money in it. Not all niches are profitable. Researching the amount of people who are searching the keywords associated with your niche online is the first step.

The next step is finding out what others are paying for each of those keywords. If you discover larger sites are paying $3.00 – $5.00 a click for the keywords you need, that tells you the competition is way too stiff. Look for other, less expensive keywords.

You may find that there are no keywords in your niche that are reasonable. Or that there are several, but they receive less than 1,000 inquiries a month. If so, that’s a strong indication that the niche is not profitable online at this time. If that’s the case, drop it and go to another.

Q: Are there any traps people should be aware of when looking for a niche?

Rufina: The most common is spending months putting up a website in your niche expecting to make tons of money — without checking to see if it’s a viable niche first.

Another is not finding out first what the market wants and will actually buy. Many times, people say they want this or that (even in survey questions). But when it comes to spending money for it, they don’t.

Finally, not having sufficient online marketing skills. Marketing is always necessary no matter what niche you’re in.

Q: Is it better to try and find one super-profitable niche, or a number of smaller niches?

Rufina: Many people make 6-figure incomes on just one super-profitable niche. But I’d say most people would have more success with two or three smaller niches. The reason for this is that there is a limit to the amount of money a small niche can produce. So it helps to have two, three, or more small niches adding to your total profits.

Q: What are the most common mistakes you see people make when choosing their niche?

Rufina: 1. Not finding out FIRST if there are enough people on the web interested in that niche. Going by personal interest alone without using business sense. Personal interest IS an important factor, but the niche needs to be profitable to be viable.

2. Not finding out FIRST how competitive the niche is.

3. Not checking to see if the supply of websites in that niche hugely exceeds the demand.

4. Not finding out EXACTLY what their niche market wants and will buy.

5. Forgetting to test the market, test the strategies, test the sales letter, test everything FIRST.

Jason is the editor of Achieve Net Profits, where he interviews successful Internet marketers each week. Save yourself time and money by learning marketing directly from the pros! –> http://www.AchieveNetProfits.com/

Niche Marketing Explained – An Interview With Rufina James
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About Jason Anderson
Jason is the editor of Achieve Net Profits, where he interviews successful Internet marketers each week. Save yourself time and money by learning marketing directly from the pros! --> http://www.AchieveNetProfits.com/ WebProNews Writer
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