GoPro's first partnership with a major professional sports league goes to ... the NHL.
The NHL and the NHLPA have just announced they are teaming up with GoPro to strap cameras on players, which will allow for some pretty cool in-game footage from the point of view of the men on the ice.
"GoPro is the perfect partner for us in our ongoing commitment to bring hockey fans closer to the game," said Bob Chesterman, NHL Senior Vice President of Programming and Production. "As the preeminent leader in adaptable cameras, only GoPro has the technology to help us and our media partners showcase the beauty and intensity of hockey in new and deeper ways. Our partnership with GoPro will be a big win for both new and lifelong hockey fans."
You can expect to see the unique angles make their debut tis weekend, during NHL All-Star weekend, where video shot by the player-mounted GoPros will be broadcast live, in-game, and on the NHL and GoPro online channels.
"This partnership marks a significant first step for GoPro into team sports, made possible because of NHL and NHLPA's progressive thinking," said Todd Ballard, Senior Director of Lifestyle Marketing at GoPro. "Together we will push the boundaries of video content production in hockey and provide fans of the sport with unique, immersive perspectives of the game that they've never seen before, from players and officials to in-goal and rink side."
As you would expect, this partnership includes a huge branding opportunity for GoPro, who will be featured all over the NHL's broadcasts and social media presence.