Twitter wants you to run to Twitter when something big is happening on TV, and have been pushing that coveted 'second-screen' experience for years. Today, Twitter has furthered that goal by creating new NFL-specific timelines so fans can stay up-to-date on what everyone's saying about every game.
Set up at #NFL, Twitter's new main NFL timeline features football-related tweets from "people in your network, along with relevant Tweets from teams, players, coaches, press, fans and celebrities."
That's useful in its own right, but what's even more useful, potentially, are the game-specific timelines Twitter has unveiled. Accessible via the main #NFL page or by searching for team name vs. team name (#SeahawksvsPackers or #SEAvsGB, for instance), the specific timelines will feature the same customized tweet stream, but with its entire focus on each individual game.
Twitter's done this before – with the World Cup – so it's not surprising that the company would tap into the sure-to-be huge opening of the NFL season. The new timelines are active now, and will be throughout the season.
Right now, they're only available on Twitter.com and iPhone, but Twitter says they'll be up on Android soon.
— NFL (@nfl) September 4, 2014
Image via Green Bay Packers, Twitter