Next MySpace CEO: Owen Van Natta

Exec formerly of Facebook, Amazon

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[ Social Media]

Tuesday evening, MySpace acknowledged that Chris DeWolfe, the company’s cofounder and CEO, was leaving the organization.  Today, it looks like his replacement’s officially ready.  Folks familiar with the corporate side of social networks may recognize the name Owen Van Natta.

 Owen Van Natta

Van Natta served as Facebook’s chief operating officer and chief revenue officer for several years.  Before that, he spent even more time at Amazon.  Considering the amount of success those companies have encountered (admittedly, sometimes at MySpace’s expense), he should prove to be a real asset.

Van Natta’s likely to use his experience to make some big changes at MySpace.  It seems almost definite that DeWolfe was forced out, and so the new CEO will be expected to explore new directions.  He may become almost the social media equivalent of Carol Bartz, cutting projects, making layoffs, and generally keeping people on their toes.

One other big issue Van Natta will have to manage is a search deal with Google that’s set to expire in 2010.

Final confirmation of Van Natta’s installation is still lacking, so we can’t provide the standard PR quotes about how elated he is to join a terrific company, but the all of the formal stuff should be released later today.

Next MySpace CEO: Owen Van Natta
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  • http://qanda.encyclopedia.com/question/swine-flu-141404.html What is swine flu?

    That is some great news Doug. I think Owen has some great credentials to get myspace back on top.

  • http://www.uycw.co.cc/ Young Web World

    Let we wait and see Owen Van Natta management

  • http://www.usfreeads.com/1798875-cls.html John

    It didn’t take long to find a replacement. We’ll see what kind of changes he’s going to make.

  • http://linkdirs.blogspot.com/ SEO Link Directories (Eric)

    Good for myspace.com. I am sure, this man can do wonders there. Wish him luck for his new job on my behalf please.

  • http://knol.google.com/k/mario-rech/the-man-from-earth/2kbdkjqdtaiz5/5# The Man from Earth (Leon)

    I think this is very good for myspace. Myspace has a big potential but at the moment it is not using it. I think he did good work at facebook maybe he can repeat it at myspace

  • http://www.caninedistemper.info Alexis

    With an experienced Van Natta in MySpace, I’m sure there will be big changes. Changes that will definitely help MySpace to maintain or even exceed there popularity.

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    Pretty section of content. I just stumbled upon your weblog and in accession capital to assert that I get in fact enjoyed account your blog posts. Anyway I’ll be subscribing to your feeds and even I achievement you access consistently fast.

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