Newspapers Want Share of Search Engine Success
A group of newspaper publishers say they have had enough of watching the search engines soar to success thanks in part to the content they publish.
According to CNet, the World Association of Newspapers (WAN) intends to “challenge the exploitation of content” by the Googles and MSNs of the Web.
The Paris-based group, which represents 18,000 newspapers, isn’t discussing what action it may take. WAN executives said in a statement that they want to explore their options and added that they understand search engines help them in one way: aggregating content and packaging it for consumers. But WAN noted that Web companies also “built their business models in large part on taking content for free.”
Andy Beal is an internet marketing consultant and considered one of the world’s most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.