Newspaper Websites See Record Traffic

Newspaper websites attract 74 million visitors

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U.S. newspaper companies drove record traffic to their websites in the first quarter of 2010, attracting 74.4 million unique visitors per month on average or 37 percent of all Internet users, according to a new report from Nielsen Online released by the Newspaper Association of America.

The new record follows the solid audience newspapers delivered in last year’s fourth quarter, with newspaper websites attracting an average of 72 million unique visitors per month during that period.

The report also found newspaper website users generated more than 3.2 billion page views during the first quarter, spending more than 2.3 billion minutes browsing the sites.


"Newspaper publishers continue to experiment with aggressive new business models, leveraging trustworthy and robust content to attract large audiences to their digital properties month after month," said NAA President and CEO John F. Sturm.

"As the economic outlook begins to improve, our industry will continue to shape its own future with digital products and services that grow audience and offer maximum value to advertisers."

The Nielsen Online figures reflect recent data from comScore indication consumers consider local newspaper websites to be the most trusted source of online advertising, with ads that are perceived to be the most credible and relevant to them. The study also found consumers consider local newspaper websites to be the top source for local information.


Newspaper Websites See Record Traffic
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  • http://www.gteksoft.com Jason

    Hope newpage sales dont drop by reading free newpaper sites.

  • http://www.nigelchua.com/ Nigel Chua

    …that this would happen. It was already happening, and I think from the looks of it, projected forward another 3-7 years, traditional media will be more and more phased out. I mean, if we now take a look at how media is consumed, the results and graphs will point more in the digital media consumption. With the advent of media devices such as iPad, Kindle, and other smartphones, and media on-demand, I believe the switch will happen more and more.

  • http://www.seop.com Paul

    At least they can rotate ads… and possibly target more localized ads for their online users…. they’ll figure out a way to make their money, even if they lose on the paper form. Plus, they’ll reduced their overhead from printing…. but then again, they wont get get the bulk discount on supplies… and what will their employees do if they aren’t running the printing presses?

  • http://traffic-to-websites.blogspot.com/ Traffic to Websites

    It is unbelievable, this Numbers of traffic. Greetings from Germany

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