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Newspaper Websites Attract More Than Half Of U.S. Internet Users

Newspaper websites generated over 4 billion page views in September

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Newspaper websites in the U.S. pulled in 102.8 million unique visitors in September, accounting for 61 percent of all adult Internet users, according to research from comScore for the Newspaper Association of America (NAA).

John-Sturm The report also found newspaper websites reach more than half (55%) of 25-to-34-year-olds and 73 percent of individuals in households earning more than $100,000 a year.

“This data from comScore reinforces how newspaper publishers are leveraging original, high-quality content to build a powerful and engaged audience in the digital space,” said NAA President and CEO John F. Sturm.

“The analysis also paints a powerful picture of our medium’s Web audience, with newspaper websites attracting consumers that deliver maximum value to advertisers.”

Other highlights from the report include:

Nearly 61% of adults aged 18 and over visited a newspaper Website in September. In that same time period, 51% of individuals in that age group visited Yahoo! News Network, 22% visited CNN and 27% visited MSNBC

The comScore data for those September visitors also show that users generated nearly 4.1 billion page views and spent more than 3.3 billion minutes on the sites.
 

Newspaper Websites Attract More Than Half Of U.S. Internet Users
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  • http://www.livetrainingsession.com Dreamweaver Training

    Isn’t it for newspaper organization to recognize the web is not the enemy but another opportunity to reach a wider audience.

  • http://www.ebizroi.com/ Rick Noel

    Great article with supporting data. Prior to coming online, newspapers where competing with the news aggregators and network TV news websites while facing solvency-threatening circulation declines at virtually all (24 of the top 26) Major US Newspapers as I recall from an article read last year.

    It is great to see the newspapers adapt their business model to survive and thrive to bring their most powerful asset, high-quality content to the masses, in a more modern, and eco-friendly format.

    Marry the newspaper’s killer, high-quality content with the power of the Internet to provide on-demand, just enough, just in time news delivery supporting the lifestyles of your target demo and you have a winner, which appears to be substantiated by the numbers shared.

    In terms of seeing the web, and news aggregators in particular, as the enemy, I believe that the newspapers are coming around as suggested by the numbers. I would be a noticeable portion of the newspapers web traffic originates from the major news aggretators.