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Newspaper Execs Discuss Strategies For Future

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About two-dozen newspaper executives met in Chicago Thursday to discuss the future of the struggling industry and come up with ways to charge for their online content.

The gathering was part of the Newspaper Association of America’s annual event and included top executives from the New York Times, Gannett, E.W. Scripps, McClatchy, Hearst Newspapers and MediaNews Group among others.

"The group discussed topics such as protection of intellectual property rights and approaches to the Congress and Administration to address these and other issues," said John F. Sturm, president and CEO, Newspaper Association of America.

John F. Sturm
John F. Sturm

"With antitrust counsel present, the group listened to executives from companies representing various new models for obtaining value from newspaper content online," said Sturm. "The participants also shared success stories in driving new revenue to their newspapers products."

Other topics included a possible industry wide solution to classified advertising. Newspaper print editions have seen sharp declines of $7 billion, or 40 percent, of their annual classified advertising revenue since 2006, with the majority of it moving to free or less expensive options online.

News Corp. chairman Rupert Murdoch said on Thursday in an interview with his Fox Business Network that offering news online for free was "going to stop" and newspapers were going to start having to charge readers for online content.

"I believe newspapers will be selling subscriptions on the Web," he said. "You’re going to have to pay for your favorite newspaper on the Web."
 

Newspaper Execs Discuss Strategies For Future
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  • Richard Marotte

    Well guess the media has its own problems. I can not tell you I am sad but rather delighted. They have twisted and inflated the truth about most cases and found someone guilty before they had any trial. Report the news do not sensationalize or otherwise cause a negative impact on others. Good bye to the papers and soon who knows about the other glory seekers. Free press is certainly needed but fair press as well. Not knocking on some ones door with you are guilty before the fact! You reap what you sow!

  • Mark Wichterman

    Corporate Am will not be investigated,indicted or convicted of collusion, although anti-trust case can be made. Too much money and limo lawyers, all with connections…Congresspeople, Senators, Judges…. $$$$$$$$$$ speaks. Eric Holder was last seen running the other way.

  • http://www.doghouseplans.net/ dog house plans

    Nowadays, media have so many problems that made them decide to go online. Currently, they have some issues about making a paid subscription for their web contents. This will result to “Free contents versus Paid contents”…

  • richard t marotte

    Finally the media is caught up in a serious problem. Seems the sponsors no longer want to purchase the lies and terror these papers have spread