We knew it would come, and now it has. A consortium of advertisers have filed a class action suit in Arkansas, against a total of eleven Search engines including Yahoo! and Google over alleged click fraud...
The companies, led by Lane's Collectibles filed a class action suit against Yahoo, Google and 9 other engines in February, accusing the Search companies of over pricing ads and colluding to keep those ad prices high.
John says he's not sure if it's important, and frankly, I don't have a sodding clue as to whether it will actually get anywhere, but it's a potentially damaging bit of publicity I'm sure the Search marketing industry would rather do without....
Full press release here
Nick Wilson is the publisher and founder of Threadwatch.org.
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