WebProNews

CNet reports on a topic that is near and dear to my heart, the future of search engine technology.

I've always said that search will become better and more accurate when users decide to give-up more personalized information.

It seems this is in line with many search engine execs [insert smug grin here].

Most of the executives conceded that the technology to build personalized search tools already exists, and they said the fight to persuade people to share more personal information is what stands in the way of new products.

"(Personalization) isn't an area where the technology isn't ready, where there's a need for a lot of innovation," said Ask Jeeves' Lahiri. "The question is, are people willing to give up (more information) to get a better search engine back in return? Only time will tell."

Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.