According to Tech Law Advisor, GEICO is claiming they won the case against Google, not the other way round.
"U.S. District Court judge ruled yesterday that "the use of GEICO trademarks in paid advertisements on Google violates federal trademark law" says GEICO's General Counsel Charles Davies. "That portion of the ruling was pretty much overlooked yesterday."
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.
You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
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