WebProNews

KaZaZZ launched its all women's search engine called WaZaZZ! The new search engine takes all the traditional search engine tools and caters these tools to the interests of women.

The new women's search engine features web, news, shopping, mp3 and picture search. These search tools have been integrated together to provide women with a high quality online search experience. For example, web search includes a preview of pictures related to the search request within the search results.

In addition, WaZaZZ! offers pay-per-click advertising targeting the women's market. This service allows advertisers the ability to promote their products and services to women using specific keywords. These keywords are matched to actual search requests and search results are displayed to consumers based on the bid amounts for these keywords. Minimum bids for this advertising program start at $.10 per keyword.

"WaZaZZ! is a great way for women to enjoy the Internet on a site where their interests are being served", said Karl Hall, chief executive officer, KaZaZZ! "Companies can also use WaZaZZ! to advertise their products to women online".

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