Most of the search industry buzz is surrounding Google, with the majority of the hype being generated by their upcoming IPO. However, the new Forrester Research data on search habits shows Yahoo still gets a lot of the search engine activity.
Google and Yahoo are tied in the most recent Forrester sponsored Consumer Technographics survey. The study shows each search engine claims around 40 percent of web surfers who use a portal or search site at least once a week, according to pc world.
George Colony, Forrester chair and CEO, believes that the use of Yahoo search will surge ahead of Google in the first quarter of 2005.
This newest study indicates that the battle for top search engine wages on, with both Google and Yahoo looking for other ways to lure searchers and make more money.
Jeremy Muncy is a staff writer for WebProNews.com
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