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A group of search engine marketers from Dallas/Fort Worth have created a search engine marketing organization in order to help local businesses with marketing and optimizing their sites for search engines.

Called the Dallas/Fort Worth Search Engine Marketing organization, or DFWSEM for short, the group recently elected board members and approved an organizational charter.

The purpose of DFWSEM is to educate area marketers on the benefits of search engine marketing and search engine optimization as well as provide guidance to the local marketing community with regard to the best practices and latest developments in the search engine marketing industry.

"It is important to have a local organization that can be called upon to provide education and guidance in the often confusing search engine marketing landscape," said John Sanchez, President and CEO of Zunch Communications and the newly elected president of DFWSEM.

"As an organization, DFWSEM's job is to help businesses make sense of that landscape in order to make the right decision for their company in regards to its search engine marketing needs. We want local companies to understand that search engine marketing works, and when done right, will increase your bottom line."

The next meeting of the Dallas/Fort Worth Search Engine Marketing Organization (DFWSEM) is at 6:30 p.m. on May 17 at Nedley's restaurant in Richardson, Texas. All individuals and businesses interested in search engine marketing are encouraged to attend. For more information on the meeting, send an e-mail to info@dfwsem.org.

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