"The government will regulate what the industry does not," warned DMA CEO and President H. Robert Wientzen at today's DMA Conference in New York.
Wientzen's keynote opened with remarks from the controversial CANSPAM bill and urged marketers to fully assume responsibility for adhering to the best practices.
Look at what happened to telemarketing, he said. Look at what happened to sweepstakes. Email marketers need to take responsibility now because spam is a very grassroots issue. In the upcoming election, both Republicans and Democrats will be looking to appeal to people based on spam issues, and the press is also very sensitive to this touchy subject right now.
Marketers really have to keep a close watch on what they are doing within the marketing industry and also watch other marketers closely.
Wientzen stressed that its up to marketers to protect themselves.
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