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News Corp. On MySpace: “Current Losses Are Not Acceptable”

Talk of possible sale or shutdown circulates again

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There are 62 Comments. Add Yours.
  1. Ally

    MySpace has become the forefront for Music and Entertainment – they just need to let everybody know it. They need to be advertising on sites like Facebook about their almost endless music files with unlimited free play lists. They need a mobile app for the their music and they need a paid and free (with advertising) option for listening to that music on the go. Imagine if you never had to pay for music again and you could search and add it to a playlist as you hear it on the radio. What if you could add it to one of your playlists in your Pandora radio window through an integration or straight from Shazaam on your phone thorough an integration – it’s revolutionary! They know where they need to go…no they just need to get there. Hang in there MySpace, I like the direction you are heading….

  2. Guest

    They already have things like that, silly, and they don’t even provide sustainable business models. Pandora almost went bankrupt because of the usage fees the record labels wanted them to pay. I am sure there are mobile apps for things like blip.fm and last.fm and all those other sites that do what you are talking about. It’s already a saturated market.

  3. Guest

    if they (MySpace) had stopped tinkering around with the basic format/user shell, different versions and so on they wouldn’t be in the is mess / users tune out for a reason, so do advertisers; I’ll take one quality presence over how many cosmetic makeovers they’re willing to self-inject in an effort to look inviting … they really shot themselves in the foot

  4. Over the past 2 years I have been shut down on about 20 occasions and threatened with deletion by myspace for sending friends requests. When I contacted them they said that people had been pushing the spam button on me for sending them friends requests. When you join myspace it says to check out profiles and send friends requests. How can a friends request ever be considered spam if it is what they tell you to do. I hope they get theirs and they do go out of business.

    • BYEBYEMYSPACE

      facebook is no different

  5. I can’t believe that Myspace would have set themselves up for this. I realize things change and Facebook has a lot of attention, but.. On the other hand new niche social networks are gaining ground as well.

  6. Guest

    Faux News, selling your info, right wing scumbags, buy up all of the media outlets, so you only get one side of every argument, money grubbing lying pigs anti-internet freedom worms? Ever since “news corps” bought MY space people have been leaving (or left) in droves. If they do sell, who every buys it will be very wealthy, people will come back.

    • Guest

      right on.. i left myspace because of that Murdoch tosspot. I wish he would just f*ck off back to australia or die.

  7. Guest

    There was a time when MySpace was my favorite place to make blog entries and join forums. I enjoyed the pleasure of custom pages. But I don’t have a serious use for it anymore. I use FB to keep in constant contact with family and friends, I use blogger for professional posts, LinkedIn for career networking, and I own a dozen domains that I can design as I please. If MySpace is sold I am certain the new owner could re-purpose it.

  8. I think the problem is that the www is a rapidly evolving juggernaught that shows no signs of slowing down. Myspace got caught by surprise and offered little in the way of innovation for some time.

    It looks the same as it did several years ago, still takes a long time to load some pages and just doesn’t look proffessional on many pages as custom pages have meant that the branding and usability is poor. The site has standard functionality but very often custom user pages hide this functionality. It needs a complete revamp I think – Even a name change to rid itself of any legacy. Not just My[_____] as the new logo is suggested to be. Really? Do they really think this will change around the fortunes of an aging brand?

  9. I hate to hear new like this about MySpace. It feels like a old friend in trouble that one should help.

    As noted in another comment, musicians use it a lot and has pretty much since the early days. Perhaps it is time to turn it over to one of the big music labels like Sony?

    Thanks for the heads up, always enjoy the information from your site.

    Terry

  10. matt

    its about time myspace got shut down. It’s garbage.

  11. Ally is correct – MySpace is the forefront for music and entertainment, but their limitation and/or refusal to promote it elsewhere has often been put on the back burner by bands in favor for ReverbNation, which utilizes MySpace, Facebook and Twitter as social networking options.

    For those who say MySpace needs a revamp, I agree with you. Just don’t do it as constantly and annoying as Facebook does!

    On to NewsCorp: The company has been in the gutter since day one – it’s only being kept afloat by the three majority shareholders: Rupert Murdoch, Warren Buffett and broadcast rival Ted Turner. It makes no sense – FOX News leans conservative, FOX Family and some other NC-owned channels leans neither way and FOX and/or FX lean on the liberal end. Not a wise practice to be running.

    NewsCorp only bought MySpace to try to beat MySpace. Well, when Facebook reached 500 million (despite whether or not the site was created on lies and corruption), well, let’s say that will be pretty much be impossible now.

    Now the financial aspect…..so NewsCorp is pissed off because of some fiscal losses. MySpace has had better days – financially and in the design of the website. But don’t these idiots use Google AdSense on their website – you have enough traffic to use it, dammit!

    Now NC wants to 1) lay off employees (why some of them are updating their LinkedIn accounts should the time come), 2) sell the company or 3) just shut it down. Despite what their option is and if #3 option is implemented, you might want to find another social network to join, because the ball has dropped.

    CAUTION: If NewsCorp shuts down MySpace, be prepared to see them in a bidding battle against Google on ownership of MyYearbook, Tagged or some of these social networking site which now seem purposeless and mediocre.

    I’m done – I’ve spoken my two cents here. Have a great day!

  12. dan

    I have a facebook, tagged and myspace accounts. Let’s say that on myspace I go only once every three months, cos really nothing happens there! Is the most boring social network…

  13. The problem of the most of social networks, is that they seem not to be able to see their own value, as they all mesure them self up against Facebook, which is wrong. A social network can be mid-size or even small, and still function well. What I think MySpace needs, is a complete redesign of it’s interface, in order to steam up the user experience.. which is the main reason I almost don’t use MySpace at all.

  14. KmR

    Do you want a great virus, love going to groups filled with spam and trolls. Do you want a slow loading network?
    Come to Myspace, we have it ALL, it’s just like being in 6th Grade again, a network that can offer harassment, a virus, and do it in a slow way – Hey, what more could anyone ask for?
    Hopefully Facebook will take note and nit let thngs get out of hand!
    Goodby MySpace……and have a good death!

  15. Friendsters have its days , now is the time for Myspace too.
    It is a matter of time before Facebook join the club. :-)

  16. Escape the rat race

    How can Myspace just close down. Irrespective of whether or not it’s loosing it’s market share, it still generates revenue.

    It needs taking in a different direction.
    Maybe look at same business model as Squidoo.

  17. I am in Canada and they won’t let me pay for advertising. They only accept ads from the US. Pretty dumb actually. They are missing out on lots of revenue.

  18. Joe

    We deal with about 20 companies in our website and brick and mortar store that number has gone down to 6 companies this year 14 have gone out of business 2 of them have been around for 20 years. Look for more of this in 2011!

  19. Goodbye and good riddance

  20. Remembering how popular it was to have a MySpace page not so long ago, it has been dropped liked the proverbial hot potato by most of it’s users in favour of Facebook. All these ‘social networks’ are just fads and what’s hot today is gone tomorrow, such is the fickle nature of the many who sign up for these wastes of time. Facebook boasts some 500 million users. I don’t doubt that so many have signed up but what is the real figure of how many come back and actually use the service? I would guess it is a tiny fraction of that figure. In recently attempting to create a Facebook page for my 800 long time subscribers, I added my list as requested. Facebook proudly announced that 650 of my 800 were already Facebook users and sent them requests to join my new page. How many of that 650 responded. Just 2! No not 200, not 20, just 2, the number following 1. So I continue to do my old newsletter.

    I wonder who can guess how many months/years it will be before we see the same headline for Facebook and Twitter.

  21. I hope they hang around. After all the’re the original social network site and are valuable option for musicians and more.

  22. I signed up for a hosting service, they offered free advertising with myspace “great, was this going to bring in new revenue stream for me?” I contacted them and they said they do not cover UK advertising, I do not know if this is the case now, I attempted to do this about a year ago, financial problems build up companies and they should of tried to keep up with other companies like Facebook etc, what is the future for other companies such as Twitter?

    I hope it is not the case they run into problems and wish them and there employees all the best for the future.

  23. Deke

    I can’t wait until Facebook burns out also and I can laugh at all the SEO guys and advertisers that thought it was a dream come true.

    In some ways Facebook sucks worse than MySpace.

  24. Guest

    MySpace had a lot of potential, but the indie musicians, and I’m a musician, did the single worst thing they could do to destroy the music industry – Posted all of their songs for FREE, and MySpace promoted that policy. All they did was support the Cheap Freeloaders to allow them to go to Myspace and hear all kinds of artists music for free. Almost NO artist made over $100 a year on myspace and that’s a fact. So what good was/is it????

    Some idiot music so-called Gurus were telling indie artists that “Hey, no one knows you so you have to get your Music Heard, post it free on myspace”. What a Irresponsible and Stupid suggestion. Major Label Artists get Air Play and yes, the Freeloaders can turn on the Radio and hear music free, but, the Artist gets paid through their Reporting Agency every single time one of their songs gets airplay, usually 10-15 cents a play and that can really add up given all the radio stations all over the world.

    So what could MySpace have done??? Very simple, employ sound marketing policies. Allow artists to Post ‘CLIPs’ of their tracks for Previews and provide a download of their complete Tracks/Album for sale at the going rate of around 95 cents per download, like iTunes, Amazon, etc. Now Artists could then promote their music and MySpace would then be a place to ‘DISCOVER new Artists and help support them.

    Why should any artist take all of their life practicing their career, pay for their equipment and recording then give it all away FREE so worthless Freeloaders can rape, pillage and plunder their life’s work? It’s insane!

    Even the Freeloaders get tired of FREE Things after a while!. Give away your work and you devalue your image and your work, That’s a Fact! So there goes MySpace downfall.

    Now if you look, years later, many artists are finally waking up to that and seeing all of that ‘Get Your Music Heard’ Crap just doesn’t work! So even now major label artists are posting Clips of their songs. Something that all Musician’s should have been doing a long time ago. If someone can’t hear a 30-45 second clip of a song and know if they like it or not then they have no ear for music anyway. Also, if they’re too damn cheap to pay $0.95 to help support the artist so they can continue making more music for the public enjoyment, then they aren’t Fans and deserve no respect and certainly don’t deserve to receive FREE gifts!

    It’s not rocket science it’s sound business and marketing practice. So why is everyone surprised that MySpace has eroded into the ground?

    • JC

      99.9% of indie music just plan is bad. It’s not worth wasting time on. You may think you are real hot but your not. So don’t try to be paid for your garbage.

    • Guest

      Hey… if I want to give away my music for free I will – OK? I don’t care if that erodes your livelihood or not. If people want to listen to my music I am happy for them to do so.
      Do you also go around complaining about free software? magazines? buy-1-get-1-free? or do you think your music is the only thing in this world worth paying for? so annoying….

  25. Guest

    I used to be totally into Myspace, untill the management blocked my account. I couldn’t add a single friend for a whole year. After that I said so long to Myspace and hello facebook.
    My anger to how I was treated by management is the main reason I left.
    Good luck Myspace.

  26. There are lot of similar “bubble” projects which cannot find monetization model. Expensive shares and no real income. Maybe they should try some dropshipping ? :)

  27. Guest

    “Our current management did not create these losses but they know we have to address them.”

    NOT TRUE! Your current management created ALL of the problems on Myspace by taking away ALL the great features that made MS famous. Everyone left MS because Murdoch’s MS team changed everything!

    The final Exodus from Myspace is happening now. Myspace is dead. It will never be resurrected.

    An alternative…A new Website, try SiteModel(dot)net with 1.0 profiles & Original MS features.

  28. Isn’t the problem simply that no-one talks about MySpace anymore?
    One constantly hears mention of Facebook and Twitter… but MySpace never.

  29. My experience with Facebook tells me it is not as good as Myspace in a couple of areas. The first is they make you use your real name–so if you want more than 1 profile there you cannot use your stage name as your name that is visible to viewers.
    Facebook does not have a built in music player for bands which also stinks. Plus you have to fan a page rather than friend it if it is a band’s page.
    They can log into many games from Facebook–but I don’t care to play online games there.
    I really don’t care to poke people or be able to send them text messages.
    I also don’t like the fact that people have to know you to ask them to be your friend there. I go online for new friends not the same old ones or people I already know–so if you’re trying to meet new people on Facebook it is practically a waste of time unless you join a site that gets facebook friends for you or a friend finding Facebook group. This can be a bear if you don’t know where to look.
    I think I will always prefer Myspace to Facebook. Perhaps they need to consider linking to outside games like Facebook does–I mean like I play a game that is on a site other than Facebook. They also need to consider perhaps gifting and game credits.

  30. Guest

    This is not first or last bad move or bad acquisition by News Corp.

    The chocked several other businesses as well.

    They acquired MySpace when it was hit.

    Then they let it go to survive on it’s own

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