News Corp-LinkedIn Acquisition Rumors Myth?

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[ Social Media]
So perhaps the News Corp-LinkedIn acquisition rumors are a myth anyway: Link: TechCrunch UK ? Blog Archive ? Who needs LinkedIn when you have MySpace?.

Apparently, the story goes on to say, News Corp’s Fox Interactive Media (FIM) executives have come up with an elegant solution which means they won’t have to splash out on a billion dollars for LinkedIn:

FIM President Peter Levinsohn told Reuters last week that MySpace plans to let its users create different profiles to attract different contacts, such as personal friends, business contacts or family members.

If this is the case, the biggest problem with MySpace isn’t that it’s old hat or its growth is slowing or it has too many ads. None of that matters if it has no clue who its users are and what they’re doing on the site. I am friends with a number of business contacts on MySpace, but I don’t know of anyone using it for business purposes, and they’re not going to start just because there are a few new profile settings. Though perhaps some of the invite spam that comes along will now say "BubblesHot4U69Tonyte wants to be your business contact on MySpace."


News Corp-LinkedIn Acquisition Rumors Myth?
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About David Berkowitz
David Berkowitz is Director of Strategic Planning for 360i and oversees the Search Informed Marketing firm's Emerging Media Practice. Every Tuesday, he pens the Search Insider column for MediaPost, with over 100 articles published to date. He often speaks at events covering marketing, media, and technology; his previous engagements include Ad:Tech, Consumer Electronics Show - Digital Hollywood, MediaPost's Search Insider Summit, and many others. He has also blogged extensively with MarketersStudio.com, MarketingVox, nowEurope, AdTechBlog, and others. WebProNews Writer
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