News Corp. Buys Religion (Or At Least Beliefnet)

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Beliefnet.com’s owners appear set to have a very merry Christmas, Hanukkah, or what-have-you; although the terms remain unknown, their site has been acquired by Rupert Murdoch’s News Corp.

Yes, the much-discussed corporation over MySpace has picked up something that “offers features on religion, spirituality, faith, health, prayer, the Bible, holistic lifestyle, and more.”  And the world has, as far as we can tell, not ceased spinning.

There are some decidedly odd things about this arrangement, however, even beyond the apparent mismatch in character.  Peter Kafka writes, “The deal is being overseen not by Peter Levinsohn, who runs News Corp.’s Fox Interactive Media group, but by Dan Fawcett, who runs Fox Digital Media.  The difference?  FIM is ostensibly in charge of News Corp.’s Internet properties, while Fox Digital is the group that’s supposed to move Fox movies, TV shows, etc. online.”

Also, News Corp. and Beliefnet have held off on putting out press releases and making official comments, although FishbowlNY and several other sources have confirmed that the acquisition did, in fact, occur.

Anyway, due to the reputations of both Fox and Rupert Murdoch, one might imagine that the takeover of Beliefnet.com will have to be handled very carefully.

News Corp. Buys Religion (Or At Least Beliefnet)
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