News Corp And NBC Add Content Partners
News Corporation and NBC Universal have added new content partners for their video site, which will launch later this summer.
The new partners include Fuel TV, Oxygen, Speed, Sundance Channel and TV Guide. Other partners already onboard are AOL, MSN, MySpace, Yahoo, Comcast and CNET.
"Each of our new content partners has a reputation for creating premium entertainment experiences designed to fulfill television viewers’ more eclectic needs," said George Kliavkoff, chief digital officer, NBC Universal and interim CEO of the joint venture.
"We are delighted they have all agreed to contribute their compelling content to our venture, which will help ensure our ability to satisfy the more personalized demands of the growing number of Web video consumers."
The Sundance Channel programming will carry full-length original series, webisodes, short films and content filmed specifically for the Web.
Larry Aidem, Sundance Channel’s president and CEO noted, "Sundance Channel’s participation in this new News Corp./NBCU joint venture underscores our strategy and efforts to expand the reach of Sundance Channel content beyond the linear network to a thriving audience seeking our content across multiple platforms."