New York Times Site To Get Purple States Videos

    December 19, 2007

The Gray Lady will soon get a splash of color: this Friday, videos from PurpleStates.TV should go live on The New York Times‘s website.

New York Times Site To Get Purple States Videos

The videos amount to user-generated, citizen-journalist creations about the upcoming presidential election, and may be part of a series of developments designed to make The New York Times appeal to a younger audience.  We have, for example, reported on a Facebook app known as The New York Times News Quiz.

Interestingly, this effort appears to be working – two days ago, we were also able to report that unique visitors to went up 3.9 percent on a month-to-month basis, with the average visit’s length having increased, as well.

Anyway, in reference to the Purple States news, Andy Plesser writes about "nearly a dozen video segments" that are intended to "go up on the Op-Ed pages of the"  He then continues, "The videos will be uploaded through February 5, ‘Super Tuesday.’"

For sneak peeks, you can visit either or the official Purple States site.