New York Times Lets Starbucks Customers Inside the PaywallBy: Josh Wolford - February 27, 2013
In what sounds like a completely sensible partnership, The New York Times has announced that readers will have free access to content that’s normally behind the paywall, as long as they’re reading it at Starbucks.
Starbucks customers who are logged in to the Starbucks Digital Network can now access up to 15 articles per day.
It’s a bit more complicated than that, however. Customers are forced into three articles per day from each of these four categories: Top News, Business, Technology and Most E-Mailed. The final three articles per day comes from a rotating section that changes every day:
Sports (Monday); Science (Tuesday); Dining (Wednesday); Styles (Thursday); Weekend (Friday); The Magazine (Saturday); and Sunday Review (Sunday)
Anyone can log into the Starbucks Digital Network via Starbucks’ free Wi-Fi. But the NYT access is only applicable to U.S. stores that offer AT&T Wi-Fi.
Starbucks first launched SDN back in 2010, and has continued to add content to it every year. Starbucks Digital Network features content from ESPN, the Wall Street Journal, the Economist, USA Today, and Yahoo.
“Starbucks is the ideal setting for The Times to offer enhanced digital access,” said Yasmin Namini, senior vice president, marketing and circulation, The New York Times. “Customers on SDN will discover a diverse selection of Times content updated in real-time, from the day’s top stories to more in-depth features and opinion.”
So, next time you’re grabbing a caramel macchiato, you can catch up on what the New York Times has to offer – for free.