Yelp is one of the better social media services for small businesses that want to track how their brand is doing out in the real world. The site has introduced some new metrics that makes the site even more attractive to small business owners.
Announced today on the Yelp blog, the new "User Views" graph displays the traffic that your unique Yelp page is generating. The new metric also allows business owners to track traffic over a period of 30 days, 12 months and 24 months. Even better, the service also shows businesses how many times they showed up in Yelp search results over the past 30 days.
The new metrics also track how users are interacting with your business. Under a new section called "User Actions," it tracks how many mobile check-ins and calls were made to your business. On top of that, it tracks how many clicks were made to your Web site from Yelp as well as how many people called your business through the Yelp app. Other tracking features include the number of user uploaded photos, how many times users got directions and the number of Yelp bookmarks.
If you want to take advantage of these new features, you can sign up for a Yelp business listing. This allows your business to have a special page on Yelp that helps drive traffic to your Web site and hopefully your business itself.