New Ways To Track Microsoft adCenter Conversions
Different people have different ways of counting conversions, and options with which to do so can prove helpful for catering to the advertiser’s personal preferences. Microsoft has released a new package of conversion counting controls for adCenter.
The controls allow you to specify how you want to count your conversions. adCenter now offers the following three conversion counting options:
1. Count One Conversion Per Click
2. Count One Conversion Per Unique URL
3. Count All
"Option 1 is the easiest method, as it does not require you to make any major changes apart from the conversion script," says Brendan at the adCenter Blog. "It does, however, mean that you won’t see repeated conversions, and so if this is desirable you should consider option 2 and note the additional set-up required."