Microsoft announced the launch of a new Top Movers report for Bing Ads to let advertisers figure out account clicks and spend variations, and find which campaigns or ad groups see the biggest changes. It can also help them understand the causes.
"A 'top movers' list is up to 10 campaigns and/or ad groups that have experienced the largest performance change— by size, not percent— during two specified time frame," explains Jing Li on the Bing Advertising blog. "With this list, you can quickly identify which campaigns have contributed most to your account’s performance variation, from both a positive and negative perspective."
"Another key feature that differentiates the Bing Ads Top Movers report from other search providers is the ease of access to the Opportunities tab—which allows the user to explore keyword, bid, budget and other factors that can drive an increase in clicks/spend for the related 'top decrease' movers," says Li.
You can find the feature under the Dimensions tab in All Campaigns view. It's available to all advertisers in the United States. Read this post from Li to learn more about how to use it.
You can also expect more functionality to come to the Top Movers report. Bing says it will soon deliver a more granular level of detail for identifying elements of campaigns and ad groups that have the biggest changes.
Image via Bing